Marketing Mentoring

One-on-one marketing mentoring is designed to help accelerate your career through professional development and to build strategic thinking skills for marketers at every level.

I’ll be sitting right beside you (or your team), bringing a wealth of knowledge gathered over the past 25 years from running high-performing, commercially minded teams for some of Australia’s biggest brands.

Count me in
Leisa Wood THe Marketing Mentor - Marketing Mentoring

“A dream without a plan is just a wish.”
- Antoine de Saint-Exupéry

Experienced

The Marketing Mentor has 25 years of marketing experience, and while digital marketing hasn't been around that long - there are overall marketing principles and consumer understanding that contribute to delivering a more effective digital marketing plan.

Commercial

With a strong focus on ROI (Return On Investment), the commercial outcome of marketing planning is at the heart of everything The Marketing Mentor delivers.

Transparent

We value transparency because it is the cornerstone of trust. When our clients know what they are getting, how it is done and what to expect, they feel confident in the process and the outcome.

Online marketing mentoring

What our mentoring program includes;

  • An outside perspective that instantly reveals blind spots you’re too close to see.
  • Clarity on which trends actually move the needle (and which are just noise).
  • Ready-to-use frameworks and strategies you can action the same week.
  • Practical help getting unstuck – politics, budgets, stakeholder battles, career blocks, team performance.
  • How to develop and report on your marketing ROI.
  • Proper accountability so great ideas actually become results.
  • Sharper strategic thinking that lifts both your career and your business outcomes.

 

Our Marketing Mentoring service helps individuals get promoted faster, step into bigger roles with confidence, achieve your salary expectations, and feel in control of your career. For businesses wanting to grow talent from within, boost team capability, reduce turnover and build a marketing function that consistently over-delivers, our marketing mentoring service is well placed to support your business and marketing team.

Every session, whether one-on-one or a tailored team program, is 100 % built around your goals, completely confidential, and focused on measurable progress.

Stop guessing what to do next.

Start growing with someone who’s already done it – at the highest level.

FAQ

Absolutely. We love to dig into the marketing research, understand your customer and get you set up. Then it is up to you if you want to be guided on how to do it yourself, or we can continue optimising it for you. It is up to you!

Yes. While you can guess which digital marketing channel is best for you – every business is different – B2B, B2C, retail, services etc. So we like to research the most effective digital strategy to inform your digital marketing choices that reach your customer and give you the best results.

Well, we are two sides of the same coin.

We work with some agencies to help them deliver the best outcomes for our clients.

It isn’t easy to run a business and run your marketing agency.

That is where The Marketing Mentor can help – think of us like your virtual Marketing Director – stepping in to speak “agency language” to direct internal and agency resources, keep them accountable and ensure you are getting the best return on investment.

Everything!

We can provide recommendations on the best marketing technology stack for your business.

Want to understand if your digital marketing is delivering results? What role does your website, brand awareness, service, digital marketing, pay-per-click, Facebook, and Google ads, play in giving your best leads?

We will work with your analytics to discover and optimise your conversion metrics.

Yes! The Marketing Mentor has experience creating Return On Investment (ROI) models for businesses and brands for almost 25 years.

Want to understand how many dollars you are getting back for every dollar you spend?

We can tell you that in a clear and straightforward model that assists in educating your business on what is delivering the best return.

Help it grow to a large business!

Often it isn’t easy to invest in full-time marketing staff when you don’t know what it will do for your business.

Sometimes even when you do, you need help figuring out how to get the most out of them!

That is where you can tap into the experience of The Marketing Mentor to drive better results from your team or help you grow to the point that allows you to invest in a marketing team.

Yes, you can, although it all depends on your circumstances and your goals and we do recommend at least starting with a conservative budget will accelerate that growth.

You can always increase your budget later – but through a researched marketing strategy, The Marketing Mentor helps you understand what digital marketing activities will yield the most substantial result first.

With experience working with annual budgets from $1000 to $230mil, we have you covered when it comes to marketing and digital performance.

No, it isn’t, but it is a great place to start.

Think about how often you use Google to look for a product or service. Your customers are doing the same!

If you use Google keyword research as your starting point for building your other assets or tools – such as your website, social media, email marketing and other online channels, you can find ways to attract new customers organically and limit your external advertising costs.