Welcome to The Marketing Mentor, where we bridge the gap in any marketing you may need. As your Virtual Marketing Director, I’m here to offer full marketing services that differ from your traditional agency experience.
I’m Leisa Wood, a commercially-minded marketing leader with over 25 years of experience specialising in marketing, media, and digital communication.
I combine creativity with data science to build the most effective marketing strategies and marketing plans that deliver a strong ROI.
In fact, ROI is one of my favourite parts! I have a passion about delivering outcomes for the businesses I partner with, and care about delivering the best results for their investments.
With a curious mind and a knack for uncovering insights, I’ve been able to deliver outstanding marketing campaigns across every step of the consumer journey. Brand strategy, product marketing, advertising planning and buying, website and app development, SEO/SEM, social media and content strategy, e-commerce, conversion-based advertising, brand advertising, and brand/product portfolio management – I’ve done it all!
And that’s not all – I’ve got some secret weapons up my sleeve too. My intimate knowledge of television/screen buying strategies, contract negotiations, 1st party data/owned asset management, digital marketing, and database development has helped my clients achieve results that far exceeded their expectations.
But the best part? I love nothing more than sharing this knowledge with everyone I work with. That’s why I’m called The Marketing Mentor – because I’m here to help guide you through every step of your marketing journey.
With 15 years of experience working in media agencies, I have gained extensive knowledge across a variety of industries, including QSR, retail, e-commerce, hospitality, telecommunications, pharmaceuticals, electronics, beauty, casinos, travel/tourism, and alcoholic beverages.
My career highlights include successfully launching the Crowne Plaza Hunter Valley app and winning a Cannes Media Lion for McDonald’s while at OMD. These accomplishments have taught me the value of strategic planning, innovation, and attention to detail.
I enjoy working with agencies to help them deliver the best possible outcomes for my clients. Through collaboration, we can showcase their value and results to achieve the best possible ROI.
Are you ready to take your business to the next level? As your Virtual Marketing Director, I’m here to guide you every step of the way.
Contact me today to schedule a consultation and let’s get started on your journey to success!