Virtual marketing director

When you bring me in as your Virtual Marketing Director, I become the senior marketer you’ve been missing – part strategist, part doer and director, 100% focused on getting your marketing running smoothly and actually delivering results.

I’ve spent 25 years as a marketing director on both the agency side and in-house for big Australian brands, so I know what it feels like to own the wins, the losses, the tight budgets, and the impossible deadlines. I jump in and run your marketing the same way I’ve always run mine – calmly, decisively and with a sharp eye on what moves the needle.

Count me in

Elevate your team. Sharpen your strategy. Deliver better results, faster.

Experienced

The Marketing Mentor has 25 years of marketing experience, and while digital marketing hasn't been around that long - there are overall marketing principles and consumer understanding that contribute to delivering a more effective digital marketing plan.

Commercial

With a strong focus on ROI (Return On Investment), the commercial outcome of marketing planning is at the heart of everything The Marketing Mentor delivers.

Transparent

We value transparency because it is the cornerstone of trust. When our clients know what they are getting, how it is done and what to expect, they feel confident in the process and the outcome.

Marketing Director Services

Delivering strategic, part-time marketing direction and hands-on execution support tailored to your business

  • Plan and run your campaigns from start to finish (digital, social, content, email – whatever marketing mix makes sense for you).
  • Manage your team, agencies or freelancers, set clear priorities and keep everyone accountable.
  • I build simple monthly plans, so we always know what’s happening next and why.
  • I handle reporting on the numbers that matter to your business and on what we’re doing to ensure we maximise ROI.
  • I’m the one chasing approvals, tweaking ads, reviewing creative and making sure nothing slips, and everything aligns with your brand.

You get all of that without the full-time salary, the office politics, or the years-long commitment. My goal is to support you in the short term and set you up for long-term growth.  I work on a flexible monthly retainer (or project basis if that suits better) and we can dial it up or down as your needs change.

Most of my clients are at that awkward-but-exciting stage. Too big for a junior marketer or owner to keep doing or directing the marketing themselves, yet not quite big enough (or ready) for a full-time marketing director. That’s exactly where I fit in.

If your marketing feels chaotic, half-finished or just not delivering what it should, let’s fix it together.

FAQ

Absolutely. We love to dig into the marketing research, understand your customer and get you set up. Then it is up to you if you want to be guided on how to do it yourself, or we can continue optimising it for you. It is up to you!

Yes. While you can guess which digital marketing channel is best for you – every business is different – B2B, B2C, retail, services etc. So we like to research the most effective digital strategy to inform your digital marketing choices that reach your customer and give you the best results.

Well, we are two sides of the same coin.

We work with some agencies to help them deliver the best outcomes for our clients.

It isn’t easy to run a business and run your marketing agency.

That is where The Marketing Mentor can help – think of us like your virtual Marketing Director – stepping in to speak “agency language” to direct internal and agency resources, keep them accountable and ensure you are getting the best return on investment.

Everything!

We can provide recommendations on the best marketing technology stack for your business.

Want to understand if your digital marketing is delivering results? What role does your website, brand awareness, service, digital marketing, pay-per-click, Facebook, and Google ads, play in giving your best leads?

We will work with your analytics to discover and optimise your conversion metrics.

Yes! The Marketing Mentor has experience creating Return On Investment (ROI) models for businesses and brands for almost 25 years.

Want to understand how many dollars you are getting back for every dollar you spend?

We can tell you that in a clear and straightforward model that assists in educating your business on what is delivering the best return.

Help it grow to a large business!

Often it isn’t easy to invest in full-time marketing staff when you don’t know what it will do for your business.

Sometimes even when you do, you need help figuring out how to get the most out of them!

That is where you can tap into the experience of The Marketing Mentor to drive better results from your team or help you grow to the point that allows you to invest in a marketing team.

Yes, you can, although it all depends on your circumstances and your goals and we do recommend at least starting with a conservative budget will accelerate that growth.

You can always increase your budget later – but through a researched marketing strategy, The Marketing Mentor helps you understand what digital marketing activities will yield the most substantial result first.

With experience working with annual budgets from $1000 to $230mil, we have you covered when it comes to marketing and digital performance.

No, it isn’t, but it is a great place to start.

Think about how often you use Google to look for a product or service. Your customers are doing the same!

If you use Google keyword research as your starting point for building your other assets or tools – such as your website, social media, email marketing and other online channels, you can find ways to attract new customers organically and limit your external advertising costs.